Shoplifting is one of the major causes of inventory shrinkage costing businesses millions in losses. While shoplifting can be addressed by installing security camera systems, they offer tremendous versatility and potential for retail stores to assist with more important things.
Security camera systems come with features like 24/7 monitoring, real-time notifications, HD wide angle video surveillance, and cloud backup. Thanks to them, high-tech systems can help retail store owners in many unseen ways. Here’s how they prove immensely valuable for retail security:
Internal Theft Prevention
Like shoplifting, internal theft carried out by store employees is widespread. Internal theft, however, can be hard to detect and can cause harm to your store’s reputation.
Having top-grade security cameras deter internal theft to a great extent. These systems can be installed in strategic positions and can unknowingly track your employees’ actions. With security cameras installed, employees are also less likely to steal goods and valuables from within the store.
Improved Customer Service
Surveillance cameras aren’t just great at preventing shoplifting and internal theft, they also enhance customer service and engagement.
In-store cameras can keep an eye on employees to see whether they are attending customer requests promptly or not when you’re not around.
Any misconduct on behalf of employees can prompt you to take action and prevent customer issues. Likewise, in case of customer complaints security cameras can show you the footage to get the real picture behind the problem.
Emergency Threat Alerts
Emergencies can come at any minute and cause a disruption to your store, the staff, and people. In case of scenarios like fire emergencies, natural calamities, or infrastructural problems, camera systems through real-time surveillance can proactively manage and prevent threats before time.
High-tech security camera systems come with in-built smoke detectors, fire alarms, and security sensors that can send alerts on your phone. In this way you can secure your premises and safeguard your goods from any calamities or dangers.
Efficient Staff Management
One area where security cameras can come real handy is in staffing. Using the camera footage, you can evaluate your customer activity and allocate adequate staff where it is most needed.
For instance, if the customer volume is particularly high during daytime hours at specific locations, having more staff there can address customer needs quickly. Similarly, staff allocation can be reduced in places where there is no requirement.
Surprisingly, security cameras can even make your store more accessible for your customers, which can lead to more sales.
Using the cameras, you can evaluate your customer’s foot traffic, interactions, and gestures within the store premises. By understanding how customers interact with the current layout of your store, you can make necessary adjustments to your floor plan or store structure to enhance accessibility to products.
This can prove helpful if you own a supermarket or a store with several departments hosting different products.
As you can tell, there are several instances where security cameras prove to be an asset for retail stores. Installing them not only deters retail theft but also benefits retail businesses in many unseen ways.
Are you a retail store owner that needs high-grade security camera systems? We can help. At NPS, we install and monitor highly-advanced commercial security camera systems that help you stay protected. We also have highly-trained operators that provide 24×7 monitoring for all our systems. For installation and setup, feel free to get in touch with us.